The web site design of a company or organization is the Internet Identity of that business. Researchers have concluded that the human mind focuses on the first three seconds of communication between them, it means the eye is first seen and then your unconscious decides whether to continue or to abandon. So the graphics of your site determine your customer’s attraction. If design and graphics of the site do not affect your user on the first three seconds easily, user will close the screen and goes to your rivals.
So the graphics of your site determines the attraction of your customer. If the first three seconds, the beauty and graphics of the site do not affect your user, it easily closes the screen and goes to your rivals.